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The International Association for Dental Research’s (IADR) International Advocacy Toolkit will assist IADR members across the world in developing advocacy and communications campaigns in support of dental, oral and craniofacial research. Through use of this toolkit, IADR members can feel empowered to champion dental, oral and craniofacial research and work to promote funding and policies that contribute to scientific advancement. 

View the Toolkit


Who should use this Toolkit?

This Advocacy Toolkit was created as a resource to support IADR members in raising awareness about dental, oral and craniofacial research issues, increasing research funding opportunities, and using research to encourage evidence-based policymaking. This toolkit contains tips and tools that can be incorporated into advocacy efforts.  


What is included in this Toolkit? 

This Toolkit covers the foundation for advocacy—what it is and why it matters—as well as provides an overview of elements that may be considered when building an advocacy strategy. The Toolkit also includes case studies, templates, guidance on advocacy tools and methods and an overview of the dental, oral and craniofacial conditions affecting people throughout the world. 


How to maximize the use of this Toolkit? 

There are a few key considerations that will benefit users of this Toolkit. First, this Toolkit is not intended to be “one size fits all.” Due to vast cultural, political and institutional differences across regions, everything from target audiences to campaign tactics will need to be tailored to the user’s respective country or region and adapted to fit within the context of that country or region’s priorities. Additionally, this Toolkit includes only some of the tools that can be incorporated into a campaign. There is not one right way to conduct a campaign; users will need to determine which tools best fit the local situation and circumstances.  

Additional Resources

There are many tools and resources available that can enhance a campaign, whether to serve as inspiration, provide helpful statistics and information on your issue area or troubleshoot methods and tactics. One global resource that may be particularly helpful for oral health researchers is the July 2019 Lancet Series on oral health, which discusses why oral health has been neglected and calls for public health action to address it. 

*IADR intends for this Toolkit to be a living document; we plan to update it regularly to suit the needs of our members in different parts of the world. Further, IADR would ultimately like to incorporate advocacy case studies from members. To keep this toolkit relevant, please share stories and keep the Toolkit up to date by contacting